Serj Tankian, frontman of the band System of a Down, has released TikTok s create music videos with AR filters on the platform.
In addition to music, AR experiences for books, films, and other products have been increasing in popularity. Augmented reality is typically used as an optional addition to content, meant to enhance the experience for audiences who are interested in the technology without being a necessary component for s who do not have access to the required devices. A recent example of media that offers an AR supplemental component is Disney's short film 'ing' which has an AR app that expands a 3D virtual scene into s' living rooms.
System of a Down's Serj Tankian is offering an AR experience for his new EP, as reported by augmented reality creation platform on other projects in the past, but this feature brings the musician to the listener to provide commentary on the EP. s can the Arloopa app from the Google Play Store or App Store, and then scan the EP cover artwork to view the experience.
AR Could Be The Future Of Music And Film Commentary
This AR experience provides an immersive way for s to discover more about the content they are engaging with. However, there are some limitations to the AR features that can be improved. For instance, the app is only ed on newer AR-capable devices, and does not always track the surface and scale of the 's environment accurately, resulting in an odd placement or sizing of the virtual avatar.
Providing behind-the-scenes commentary is just one of the many practical applications for supplemental AR experiences. Developers have been creating new ways to make music, films, and even comedy specials in the metaverse more immersive. As AR technology continues to advance and new devices become available, interactive augmented reality features will be an impactful way for companies and individuals to offer more engaging experiences.
Source: Rolling Stone, Serj Tankian/YouTube, Arloopa