Summary

  • Netflix s other streaming services in raising prices for subscriptions in 2023, causing s of those tiers to pay more for an ad-free experience.
  • Netflix's Basic plan now costs $11.99 per month in the US, while the plan is priced at $22.99 per month.
  • The ad-ed and Standard plans maintain their previous pricing, with the former at $6.99 per month and the latter at $15.49 per month.

Netflix has raised prices for two different subscription services in the United States. In 2023, multiple streaming services have increased their subscription prices, including Disney+, Hulu, Peacock, and Max. This means many who use multiple streaming platforms have started paying more than they ever have for an ad-free experience.

Now, Deadline reports Netflix has rolled out price increases for their Basic and plans in the US, the UK, and . In the US, the Basic plan has jumped from $9.99 to $11.99 per month, while the plan has increased from $19.99 to $22.99 per month. The ad-ed plan remains at $6.99 per month, and the Standard plan also maintains a $15.49 per month price.

Why Netflix Prices Are Increasing Again

Eleven looking determined in Stranger Things season 4

Streaming service prices have been increasing as of late, with Netflix now raising prices for the first time since January 2022. Their prices also continue the trend of the service having the highest price of any major streamer. Since the price increases have already gone into effect, subscribers will be paying more for the service than any other major one on the market.

Netflix's price increase is likely a way to ensure the company continues to make a profit during a changing streaming climate. This includes ensuring money is still being made as new, expensive projects like One Piece season 2 and WGA's new deal with the AMPTP, which will see writers earn residuals for shows that are watched by 20% or more of a domestic audience.

With Netflix increasing its prices again, it's possible other large streaming services will follow suit. If the new subscription prices are a response to writers' new contract with studios, then other streamers will likely announce their own price changes in the future. It should prove interesting to see what this means for the service's subscriber retention or increase as the price change becomes normalized.

Source: Deadline