A new report has stated that Severance season 2 finale drops on the platform tomorrow, March 21.
However, things are not looking good for the streamer as per a recent Deadline report. According to the source, Apple TV+ is losing an estimated $1 billion a year on streaming. This loss comes from the tech company spending around $5 billion annually on streaming, though it attempted to cut that total down by around $500 million last year.
What This Means For Apple TV+
Apple TV+ Benefits From Being Underneath A Tech Giant
This news is not completely dismal for Apple TV+. Unlike other streaming companies like Netflix, whose main revenue entirely relies upon subscriber commitment and ad revenue, Apple TV+ is simply the streaming branch of a massive tech company. The report mentioned that Apple's overall revenue was $391 billion for the fiscal year 2024, giving them a larger capacity to take in streaming losses than other groups. Their streaming service is also still less than six years old, which gives them time to make a comeback.
The 25 Best TV Shows On Apple TV+ Right Now (April 2025)
From comedies including Ted Lasso and Mythic Quest to dramas including Severance, there are many great TV shows available to binge-watch on Apple TV+.
Still, the report seems to a pessimistic statement about the streamer made by Ted Sarandos, the CEO of competitor Netflix. Sarandos was recently asked to speak about his fellow streamers. Speaking on Apple, he said, "I don’t understand it beyond a marketing play, but they’re really smart people. Maybe they see something we don’t." While the Netflix CEO gives some credit for their creativity, the recent report seems to suggest there is some validity in not believing in Apple TV+, given the service is losing its company money.
Our Take On The Apple TV+ Losses
I'm A Little Scared For Severance
It is important to note that the Apple TV+ update does not mean that the streamer is shutting down. In fact, the producer still has several major series with confirmed returns, including Shrinking season 3, The Buccaneers season 2, and the recently confirmed Ted Lasso season 4. However, the news does make me more scared of shows like Severance, which does not have a season 3 officially confirmed. Hopefully, the streamer's losses will just amount to fund reallocation rather than major series cancellation.
Source: Deadline